About Us
As sports become
more prevalent in our society, competitive athletes seek
advanced levels of performance and more sophisticated ways
of achieving total athleticism.
Today a totally new
tool, athletic performance enhancement centers, plays a
key role in athletic performance. At Going Vertical, we
believe that a sports performance facility is the next big
step in the exploding sports field. Building on the success
of our prototype facility in Omaha, Nebraska, we represent
a dynamic licensing opportunity for sports-minded individuals
and groups.
Start up is comparatively
fast, easy, and economical. License support is comprehensive.
Competition, in most markets, is non-existent, while potential
financial returns are truly impressive.
Quotes from Going
Vertical Founder Brad Mellott
When I decided to
develop Going Vertical, it was my basic intention to design
a strategy around three basic elements:
- Work with athletes/coaches/sports
organizations to help the boys and girls to develop athletically
to levels above and beyond their basic skill levels. It
is fun to see the athletes develop confidence from their
improvements and when it transfers to the playing field
or the court, the rewards are indescribable.
- The cost of Investment
needed to be relatively small so that the business model
could be successful in varying sizes of communities and
venues. The business model needed a flexible format which
adjusted well to all levels of athletes regardless of
sport, gender, and age. It needed to mesh well into existing
facilities such as indoor baseball centers, youth athletic
facilities, health clubs, physical therapy centers, etc.
- The business license
needed to cooperate with the fact that each community
is unique and each manager/owner has different goals and
purposes. Flexibility with this license opportunity is
paramount.
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